DONE FOR YOU BRAND STRATEGY & VISUAL IDENTITY EXPERIENCE
WAITLIST OPENS SEPTEMBER 8
🌸 THREE SPOTS LEFT FOR 2025 🌸
Tired of avoiding the spotlight because things look mismatched?
Are you picking apart your self-worth because your brand doesn’t represent your true value?
You’re not alone.
So many first-gen founders feel stuck between their vision and the brand they’re showing the world.
That’s where The Calm Reset comes in.
THIS IS FOR YOU IF...
THIS IS FOR YOU IF...
YOU FEEL ANXIOUS EVERYTIME YOU SHOW UP ONLINE…
YOUR VISUALS DON’T MATCH YOUR VISION
YOU’RE JUGGLING TOO MUCH-DIY
YOU WANT A BRAND THAT FEELS ROOTED
THE DELIVERABLES
WHAT’S
INSIDE THE
CALM RESET?
A 5-week, done-for-you brand strategy and visual identity experience built for first-generation founders and creative service providers who want to step into the new season with clarity.
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A guided session to align your vision, brand persona, core values, target audience and tone and feel.
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A comprehensive document capturing your mission, mood, audience, and strategic concept.
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A refined, intentional brand concept and design system built from your chosen moodboard.
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An online brand kit for easily accessing your brand assets across platforms.
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Three polished graphics designed to proudly introduce your new brand to your audience.
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Post-launch support after delivery so you feel confident using, sharing, and growing into your brand.
Learn how we connected with Hibba and centred her values in the rebrand.
TRANSFORMATION
MORE KIND WORDS
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The Calm Reset Studio transformed my brand with an incredible logo! She understood my aesthetic perfectly, creating a design that feels authentic and professional. Her attention to detail and creative flair were outstanding. If you’re looking for a designer who brings your brand to life, look no further. So happy with my new branding.
Zahrah, ZbyZahrah
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I loved working with Iman. Her processes were clear, concise and simple. As a health professional, this really resonated with me. I appreciated that she gave me the flexibility and autonomy to explore and further understand the purpose and style of my own brand, whilst still guiding the process with her artistic input and insight. She was very receptive to feedback, which made the whole process stress free and ensured that she captured my vision. Iman has a wealth of knowledge relating to how to successfully run and scale a small business and as a first time business owner, this was invaluable for my own learning journey. I'm so pleased with the final product and would highly recommend collaborating with Iman. Thank you so much for your efforts!
Mona, Milestones Speech and Language
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My brand confidence has grown and become more noticeable. I’m unapologetic in my ethos and know exactly what kind of client I want to land. If you’re unsure if it’s the right time, you will know you need to do it when you’re continually dissatisfied by the look of your brand/business; and if that’s you, ( in the words of Mufasa from the Lion King) “it is time”. If you’re unsure or afraid of the process, you’re not doing it alone. Iman guided me through the process by asking me questions I didn’t know I needed to ask myself as a sole trader and first- gen service provider. It is a big leap but one that you need to take to reflect where you want to be, not where you use to be. It kept me very excited about my rebrand. I would share the colours and concepts that I had discussed with Iman with my family and friends and everyone I shared the ideas with responded with such positivity that it felt like they were all saying - finally, this is Nour Photography, this reflects you.
Nadia, Nour Photography
PREP FOR 2026
SPRING IS THE SEASON
OF RENEWAL
The best time to declutter your brand, reset your strategy, and prep for 2026 is now.
Because panic will always creep in. But your next season doesn’t have to be one of them.
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WAITLIST OFFER (OPENS SEP. 8)
$1,950 (pre-price)
$350 credit toward add-ons
60-min post-launch support call
Priority access before public
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PUBLIC OFFER (OPENS OCT. 6)
$2,350 (2026 updated price)
$150 credit toward add-ons
30-min post-launch support call
WHAT MAKES THE CALM RESET SPECIAL?
Your Story Has Always Been Enough
A first-generation brand designer on a mission to help you carve out the emotional beats that brought you to the point of making your business.
With almost a decade of design experience, first in-house then later as a studio owner in order to fulfil my desired work life balance, I pride myself on connecting with clients in a unique way that only a child of immigrants could.
Asking the right questions to dig deep into my client’s lives and bring value to the parts that we’ve learned to push down- because its not the time. Its irresponsible, its too much.
I validate your experience/story, attach it to purpose and vision and calmly reset. Business suddenly becomes clearer and with a beautiful visual identity to support.
A true reset.
SLIDE INTO 2026 GRACEFULLY
WITH AN IN-DEPTH STRATEGY AND COMPLIMENTARY VISUAL IDENTITY
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The best way to create a habit that lasts is by minimising friction. That’s exactly what The Calm Reset does, it reduces the decisions you need to make so showing up online feels natural.
Through this process, we clarify your messaging, identify the audience you want to reach, map out the vision you’re working toward, and design a brand identity that truly represents you.
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In the five week done-for-you brand strategy and identity experience, you’ll walk away with a complete brand identity system: logo suite, icons, stock and textures, a Canva kit, style guide, creative direction, and launch graphics.
As part of the experience you experience a brand strategy and refinement process loosely based on the ONE Concept method tailored to your business and goals.
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If you’ve outgrown your current brand, feel anxious about showing up online, or find yourself holding back opportunities because your visuals don’t match your vision, then you’re ready.
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Yes! I offer optional add-ons like social media kits, email templates, and websites. You’ll even get credit toward these add-ons depending on your tier (Waitlist/Public).
Waitlist spotters recieve a $350 credit add-on. This can go towards a stationery kit, social kit, email signature. Or bundled with a website at the time of purchase. The promotion is running until October 20.
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The Calm Reset is an intensive, high-touch process. Limiting spots ensures I can give each client my full focus and deliver an identity that feels carefully considered, not rushed.
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Yes, absolutely. Waitlist offer can be split into two or three installments (3x $650 AUD/ 2x $975 AUD). Public offer can be split into two or three installments (3x $783 AUD/ 2x $1175 AUD).
WAITLIST OPENS SEPTEMBER 8
YOUR BRAND IN FULL BLOOM
The Calm Reset is your chance to stop hiding behind mismatched visuals and start showing up with an identity you’re proud of.
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