WELCOME TO THE CALM RESET STUDIO

Your Brand,
Your Story,
Your Pace

You’ve built, pivoted, and carried more than most.

Now, you’re ready to write the chapter that feels fully yours. You see the vision and trust your instincts. What you need is a brand that meets you there: clear and true to your story.

This is the power of being a first-gen founder: not just surviving the pivot, but shaping the future on your own terms.

I’ve Lived a Few Different Lives Too

From studying Science to a career in Illustration, and finally finding my true calling in Brand Identity my path has never been linear. Each pivot has been part of the process of finding my centre.

For over 5 years, I’ve been building this studio (previously under my own name, Iman Ayoubi), partnering with first-gen founders and value-led brands who care about longetivity.

I bring with me:

  • A bilingual upbringing that taught me nuance and identity.

  • A foundation in illustration and visual storytelling that shapes every brand narrative I create.

  • A Bachelor of Design, with experience across in-house, freelance, and entrepreneurial roles.

  • A deep curiosity for psychology and human behaviour, fueling my work.

  • A practice rooted in design thinking, collaboration, and growth through iteration and not perfectionism.

Follow Us On The Gram

8 Ways My Anxiety Tried to Talk Me Out of a Rebrand—And How I Reframed the Conversation 1️⃣ “This will take too much time.” → So does anything else worth committing to. 2️⃣ “No one will really notice.” → May
✨ Hit Reset on Your Business. ✨ . Your brand should feel like home, not like something you’ve outgrown. If you’re ready for a refresh, here’s how we can reset your business: 🌸 Branding – A thoughtful identity that reflects wh