WELCOME TO THE CALM RESET STUDIO
Your Brand Isn’t Too Much. It’s Just Waiting To Feel Like You.
I help first-generation founders and creative service providers shed the external expectations and carve a story that’s genuine.
Hi I’m Iman, And You’re Just New To Being Seen
Years of cultural messaging, perfectionism, or playing small have made it hard to show up fully. This is where The Calm Reset comes in. A branding experience designed for first-gen founders who are ready to invest in their vision, not out of urgency, but out of honour for their future legacy.
What’s
Inside The
Calm Reset?
The Calm Reset is a 5-week branding journey that helps you find your voice, get clear on your visuals, and walk away with a brand you’re proud to wear.
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A guided session to align your vision, voice, and goals—laying the emotional and strategic groundwork.
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A customised document capturing your mission, mood, audience, and aesthetic direction.
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A refined, intentional brand concept and design system built from your chosen moodboard.
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An online brand kit for easily accessing your brand assets across platforms.
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Three polished graphics designed to proudly introduce your new brand to your audience.
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A shorthand and comprehensive styleguide for consistency and mastery of your new brand.
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Post-launch support after delivery so you feel confident using, sharing, and growing into your brand.
Client Transformations
What Clients Are Saying
“I loved working with Iman. Her processes were clear, concise and simple. As a health professional, this really resonated with me. I appreciated that she gave me the flexibility and autonomy to explore and further understand the purpose and style of my own brand, whilst still guiding the process with her artistic input and insight. She was very receptive to feedback, which made the whole process stress free and ensured that she captured my vision. Iman has a wealth of knowledge relating to how to successfully run and scale a small business and as a first time business owner, this was invaluable for my own learning journey. I'm so pleased with the final product and would highly recommend collaborating with Iman. Thank you so much for your efforts!”
Mona, Milestones Speech and Language
“Iman is wonderful to work with! I especially appreciate her expertise as both an artist and designer. She is patient, precise and has incredible creative vision. I highly recommend Iman for your next project!”
Nour, Sparksflyidraw
Supporting
First-Gen Founders
Hi I’m Iman, a brand designer who works with first-generation founders because I know what it’s like to grow up between cultures. Did you carry everyone’s expectations too? Did you question whether your dreams were worth pursuing?
I’ve seen how putting yourself second shows up in business: hesitation to invest, the fear of visibility, the constant second-guessing. That’s why I created The Calm Reset: a branding experience that doesn’t just deliver visuals, but honours the emotional journey behind showing up and being seen.
My work is about helping first-genner shed the external expectations, own their vision, and finally build a brand that feels like YOU.
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