🌸 The Calm Reset is Open for Q1 2026
A 5-week Brand Strategy & Visual Identity experience for first-gen founders ready to shift the noise of outside pressure into grounded visuals.
Waitlist Opens Monday November 24 2025
Waitlist Opens Monday November 24 2025
Redirect your ambition
Redirect your ambition
You’ve been carrying ambition for a while now. But instead of pouring into your own vision, you’ve maybe been pouring into everyone else’s. How’s that decision to invest in your business from last year going?
The Calm Reset is your space to finally centre yourself: that unique voice, your unshakeable values, and your visual presence. This isn’t about hustle or aesthetics alone. It’s about coming home to your centre every-time that sense of overwhelm and dread works its way back in.
What You Get
Over 5 intentional weeks, you’ll walk away with:
A 1:1 strategy workshop to clarify your vision + voice
A revolutionary brand strategy document covering mission, story, purpose, audience, and creative direction
Two custom concepts: one safe, one ambitious to explore your visual range
A full visual identity (logo suite, design assets, icons, textures, brand imagery)
Editable Canva Templates based on your touchpoints (Brand Kits are only available for pro users)
File assets+Brand guidelines to keep everything consistent
Waitlist applicants also get:
1 hr Post-launch support call for waitlist applicants.
$400 off public price (RRP $2350 AUD)
$350 credit for additional design support
Entry into a brand audit giveaway (waitlist-only!)
Who Is This For
This service was made for:
The first-gen founder building something new while carrying tradition.
The multi-hyphenate creative with too many stories and no clear thread.
The anxious business owner who’s tired of second-guessing their message.
The career-pivoting parent searching for meaning (and momentum) in the next season.
Upcoming events
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November 24 2025
Waitlist Opens
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December 8 2025
Public launch + live workshop
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December 22 2025
Promotion Closes+Sign off for 2025
What’s
Inside The
Calm Reset?
The Calm Reset is a 5-week branding journey that helps you find your voice, get clear on your visuals, and walk away with a brand you’re proud to wear.
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A guided session to align your vision, voice, and goals—laying the emotional and strategic groundwork.
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A customised document capturing your mission, mood, audience, and aesthetic direction.
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A refined, intentional brand concept and design system built from your chosen moodboard.
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An online brand kit for easily accessing your brand assets across platforms.
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Three polished graphics designed to proudly introduce your new brand to your audience.
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A shorthand and comprehensive styleguide for consistency and mastery of your new brand.
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Post-launch support after delivery so you feel confident using, sharing, and growing into your brand.
Kind Words From Clients
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The Calm Reset Studio transformed my brand with an incredible logo! She understood my aesthetic perfectly, creating a design that feels authentic and professional. Her attention to detail and creative flair were outstanding. If you’re looking for a designer who brings your brand to life, look no further. So happy with my new branding.
Zahrah, ZbyZahrah
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I loved working with Iman. Her processes were clear, concise and simple. As a health professional, this really resonated with me. I appreciated that she gave me the flexibility and autonomy to explore and further understand the purpose and style of my own brand, whilst still guiding the process with her artistic input and insight. She was very receptive to feedback, which made the whole process stress free and ensured that she captured my vision. Iman has a wealth of knowledge relating to how to successfully run and scale a small business and as a first time business owner, this was invaluable for my own learning journey. I'm so pleased with the final product and would highly recommend collaborating with Iman. Thank you so much for your efforts!
Mona, Milestones Speech and Language
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My brand confidence has grown and become more noticeable. I’m unapologetic in my ethos and know exactly what kind of client I want to land. If you’re unsure if it’s the right time, you will know you need to do it when you’re continually dissatisfied by the look of your brand/business; and if that’s you, ( in the words of Mufasa from the Lion King) “it is time”. If you’re unsure or afraid of the process, you’re not doing it alone. Iman guided me through the process by asking me questions I didn’t know I needed to ask myself as a sole trader and first- gen service provider. It is a big leap but one that you need to take to reflect where you want to be, not where you use to be. It kept me very excited about my rebrand. I would share the colours and concepts that I had discussed with Iman with my family and friends and everyone I shared the ideas with responded with such positivity that it felt like they were all saying - finally, this is Nour Photography, this reflects you.
Nadia, Nour Photography
Founder ✅ Creative ✅ Anxious ✅
Your Brand Designer:
Meet Iman Ayoubi.
I’ve always loved the kind of conversations that take a turn. The ones that wander through twists, quiet wins, unseen work, and the deep joy of connection.
I’m especially drawn to the stories of first-genners. Those who juggle culture and ambition, carry a sense of duty, and still find the courage to build something of their own. Those stories are powerful.
I’m not a motivational speaker or a coach. I’m a designer, endlessly curious about human design.
I’m Iman, founder of The Calm Reset Studio. After years of freelancing, I realised clarity and alignment weren’t nice-to-haves; they were essential. The studio became my response to the chaos. A space for first-gen founders to build brands that feel like home. Here, we honour story, purpose, and sustainable growth.
My goal during this workshop is simple: to help you reconnect with yourself and your ambitions. To make sense of the path that brought you here and design the next chapter with clarity.
FAQ
Q: What’s the time commitment?
We have two scheduled calls during the strategy phase and just before launch. Design presentations are pre-recorded with space for feedback to accomodate busy schedules. This strategy+design process is 5-6 weeks. It’s designed to be calming, not overwhelming.
Q: Do you have payment plans?
My default payment plan is 50% deposit and 50% at point of file handover. I can accomodate three payment plans so it’s 34:33:33. Payment is all in AUD.
