☕ Brewing Your Founder’s Story
A free 60-minute masterclass for first-gen founders, and creative service providers ready to discover their throughline. Pivots are part of the journey.
Monday, October 27 · 12PM AEST · Live via Zoom
Monday, October 27 · 12PM AEST · Live via Zoom
Pour That Espresso. Turn On The Kettle.
Pour That Espresso. Turn On The Kettle.
Let the world drown out for an hour while you take a midday breather: just you and your notebook.
You know that small thrill when your espresso starts to pour, the anticipation before the first sip? That’s the energy we’re bringing to Brewing Your Founder’s Story.
As the froth settles on your almond milk, you’ll be jotting down the moments that made you. Including all the pivots and quiet wins that led you right here.
Because behind every brand is a person who’s lived a few different lives, and it’s time to connect those lives into one powerful, intentional story.
What You’ll Learn
In 60 minutes you’ll:
Identify 3–5 pivotal moments that shaped your journey.
Turn those moments into a founder story that feels true to you.
Learn how to translate that story into your brand strategy, visuals, and content.
See examples of real founder stories and how they build brand connection.
Walk away with a Keepsake Founder’s Story Map
Who Is This For
This workshop was made for:
The first-gen founder building something new while carrying tradition.
The multi-hyphenate creative with too many stories and no clear thread.
The anxious business owner who’s tired of second-guessing their message.
The career-pivoting parent searching for meaning (and momentum) in the next season.
What’s
Inside Brewing Your Founder’s Story ?
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Guided by me, Iman, first-gen founder + brand designer
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A Brand Keepsake of that time you slowed down and connected with you.
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See how I’ve helped clients turn live experience into powerful brand narratives
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$200 credit toward The Calm Reset branding package (if booked before Nov 6)
Kind Words From Clients
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The Calm Reset Studio transformed my brand with an incredible logo! She understood my aesthetic perfectly, creating a design that feels authentic and professional. Her attention to detail and creative flair were outstanding. If you’re looking for a designer who brings your brand to life, look no further. So happy with my new branding.
Zahrah, ZbyZahrah
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I loved working with Iman. Her processes were clear, concise and simple. As a health professional, this really resonated with me. I appreciated that she gave me the flexibility and autonomy to explore and further understand the purpose and style of my own brand, whilst still guiding the process with her artistic input and insight. She was very receptive to feedback, which made the whole process stress free and ensured that she captured my vision. Iman has a wealth of knowledge relating to how to successfully run and scale a small business and as a first time business owner, this was invaluable for my own learning journey. I'm so pleased with the final product and would highly recommend collaborating with Iman. Thank you so much for your efforts!
Mona, Milestones Speech and Language
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My brand confidence has grown and become more noticeable. I’m unapologetic in my ethos and know exactly what kind of client I want to land. If you’re unsure if it’s the right time, you will know you need to do it when you’re continually dissatisfied by the look of your brand/business; and if that’s you, ( in the words of Mufasa from the Lion King) “it is time”. If you’re unsure or afraid of the process, you’re not doing it alone. Iman guided me through the process by asking me questions I didn’t know I needed to ask myself as a sole trader and first- gen service provider. It is a big leap but one that you need to take to reflect where you want to be, not where you use to be. It kept me very excited about my rebrand. I would share the colours and concepts that I had discussed with Iman with my family and friends and everyone I shared the ideas with responded with such positivity that it felt like they were all saying - finally, this is Nour Photography, this reflects you.
Nadia, Nour Photography
Founder ✅ Creative ✅ Anxious ✅
Your Facilitator:
Meet Iman Ayoubi.
I’ve always loved the kind of conversations that take a turn. The ones that wander through twists, quiet wins, unseen work, and the deep joy of connection.
I’m especially drawn to the stories of first-genners. Those who juggle culture and ambition, carry a sense of duty, and still find the courage to build something of their own. Those stories are powerful.
I’m not a motivational speaker or a coach. I’m a designer, endlessly curious about human design — how clarity can shape both a brand and a life.
I’m Iman, founder of The Calm Reset Studio. After years of freelancing, I realised clarity and alignment weren’t nice-to-haves; they were essential. The studio became my response to the chaos. A space for first-gen founders to build brands that feel like home. Here, we honour story, purpose, and sustainable growth.
My goal during this workshop is simple: to help you reconnect with yourself and your ambitions. To make sense of the path that brought you here and design the next chapter with clarity.
Why This Matters
You can’t market what you don’t understand.
And you can’t understand what you’ve never voiced.
Connecting to your Founder story is your road to getting back on track.
